Paid media & retention
Most agencies run ads or email. We run both together — because the email list feeds the ad audiences, the ad creative informs the email copy, and the LTV numbers determine how aggressively we can acquire. You can't optimize one without the other.
What’s included
Not a channel à la carte. The whole stack, managed together — because that's the only way the math works at scale.
Full-funnel Meta — prospecting campaigns with creative rotation, retargeting with dynamic product ads, and ongoing creative testing against a 2-week test cycle. Advantage+ and manual campaigns where each performs best.
TikTok requires a different creative language than Meta — we produce content natively for the platform. Spark Ads from organic, In-Feed for prospecting, and creative iteration on a weekly basis.
Structured Shopping campaigns, Performance Max (carefully — we know its limits), branded search defense, and YouTube for upper-funnel support where the CPM economics make sense.
The seven core lifecycle flows (welcome, abandoned cart, browse abandon, post-purchase, win-back, VIP, sunset), plus bi-weekly campaign calendars and advanced segmentation to protect deliverability.
List growth, abandoned cart SMS, flash sale broadcasts, and post-purchase sequences. SMS is a high-ROI channel when used with restraint — we treat every send as something that has to earn its place in someone's lock screen.
Creative production
Creative is the biggest lever in paid media. An account with better creative will outperform one with better structure every time. Creative production is included in the retainer — we ship new assets on the same cycle as our test cadence.
Brand-consistent product and lifestyle static ads sized for every placement.
Raw, native-feeling video content that outperforms polished studio creative on most DTC verticals. We source and direct UGC or script it for internal production.
Thumb-stopping motion for feed and stories — text animations, product reveals, social proof stacks.
Custom Klaviyo templates that match your brand and render across every client.
Reporting
We don't send five separate reports from five separate tools. You get one consolidated view — blended ROAS, LTV, channel breakdown, and what we're testing next.
A recorded video walkthrough of the week's performance — what's up, what's down, what we changed, and what's next. Async and efficient.
Northbeam or Triple Whale dashboard shared with you — see blended ROAS, new vs. returning revenue, and channel breakdown at any time, without asking.
30–45 minutes with your senior growth strategist. Results review, channel allocation discussion, and next month's priorities agreed together.
Direct Slack access to your named growth strategist and the creative team. Not a ticketing system — a real working channel where decisions happen fast.
No. We charge a flat monthly fee. Percentage-of-spend models create the wrong incentive — an agency earns more when you spend more, whether or not more spend is the right move. Our fee doesn't change if your ad spend goes up. We optimize for net revenue, not spend volume.
You do, always. All ad accounts stay in your Business Manager, under your name. Creative assets are delivered to your Google Drive. We work as admins under your access — if we ever parted ways, everything would still be yours.
Yes. We do an account audit in week one — what's working, what's not, and what data we can salvage. We rarely recommend burning everything down. Campaigns and audiences that are performing stay. The structure gets cleaned up and the creative gets refreshed, but we don't discard learnings your previous spend bought.
We use MTA (multi-touch attribution) via Northbeam or Triple Whale as our source of truth — not Meta's or Google's native attribution, which is inevitably self-serving. We also look at MER (marketing efficiency ratio) at the business level. Platform ROAS is one data point, not the answer.
Send us the details and we'll reply with a written scoping response within one
business day. Or book a 30-minute call if you'd rather talk first.