Conversion rate optimization
CRO is the highest-leverage work in DTC. Every conversion point you gain multiplies across every dollar of ad spend you're running. We audit, prioritize, and ship tests on a two-week cycle — indefinitely.
The problem
How it works
Month one is heavy on discovery. From month two onward, it's a continuous
two-week sprint cycle test, analyze, ship, repeat.
Month 1
Heuristic audit, GA4 + Hotjar session review, funnel drop-off analysis, checkout flow walkthrough. Output: a prioritized test backlog scored by effort vs. expected impact.
Weeks 1–2
We select the top 1–2 tests from the backlog, write hypotheses, design variants, and get your sign-off before going into development.
Weeks 3–4
Tests are built in your Shopify dev environment, QA'd, and launched via a testing tool (Convert.com or Optimizely). We monitor for statistical significance and call the test at 95% confidence.
End of sprint
Every sprint closes with a recorded walkthrough of results, what we learned, and what's queued next. Winners are locked into the codebase within 48 hours.
Where we test
Above-the-fold layout, social proof placement, image sequencing, variant selectors, urgency signals, and mobile PDP structure. The PDP is where most revenue is won or lost.
Cart abandonment recovery, checkout field optimization, trust signals, express checkout prominence, and address autocomplete. Checkout is not a formality — it's a conversion funnel.
Bundle builders, volume discounts, gift-with-purchase thresholds, in-cart upsells, and cross-sell carousels. We focus on AOV lifts that don't increase friction.
Above-the-fold layout, social proof placement, image sequencing, variant selectors, urgency signals, and mobile PDP structure. The PDP is where most revenue is won or lost.
Sort order, filtering UX, product card layout, and category page copy. Collections are the top-of-funnel for organic and paid traffic — too many brands treat them as afterthoughts.
Ad-specific landing pages with message match, social proof, and offer clarity. We build these in lockstep with the paid media team — the page and the ad are one unit, not two separate things.
Statistical significance requires volume. As a rough guide, you need at least 500–1,000 monthly conversions to run A/B tests that reach significance within a 2-week sprint. Below that, we can still run sequential tests, qualitative research, and heuristic improvements — it just takes longer to validate results.
Convert.com is our primary A/B testing tool on Shopify. We also use Optimizely for larger clients. For qualitative research, Hotjar, Microsoft Clarity, and session recordings. We set up and manage the tooling — you don't need to have anything in place before we start.
No. The retainer includes development — we build the test variants ourselves. You don't need to allocate any internal dev time for CRO tests to go live.
Yes. CRO is available as a standalone retainer. That said, CRO and paid media compound each other — a higher conversion rate immediately improves ROAS, and ad learnings surface test ideas on the site. Many clients start with CRO and then add paid media when they see the compounding effect.
Send us the details and we'll reply with a written scoping response within one
business day. Or book a 30-minute call if you'd rather talk first.