[ CASE STUDY · FITNESS WEAR ]
Peak Motion launches apparel in limited editions. The store had to feel like a drop: bold, fast and editorial, while keeping sizing, shipping and checkout friction-free.
[ THE CHALLENGE ]
Peak Motion sells performance apparel in small, limited runs. The brand lives on hype and scarcity, but a generic theme made each release look like any other online shop.
With customers ordering from several countries, sizing questions, shipping costs and currency were the main reasons shoppers hesitated at checkout.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
A dark, high-contrast system with oversized type, built to frame campaign photography.
Drop pages and announcement messaging designed around each edition, like Silent Motion's First Edition.
Shopify Plus templates for lookbooks, collections and products, plus multi-currency and language support.
Size guidance and shipping messaging were tuned after launch to reduce pre-purchase questions.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.



[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify Plus build, redesign or migration? Tell us where your store is today and where you want it to go.