01- Pet Care
- Shopify
- 6 weeks
HeyBuddy
A premium, high-converting web experience for HeyBuddy built to explain the product clearly and turn curious pet parents into customers.
The Active Solutions[ SHOPIFY & DTC GROWTH ]
- Design.
- Build.
- Grow.
000%
For New York fashion, beauty and lifestyle brands competing in the most crowded DTC market in the country, where delivery, sizing and drop timing decide the sale.
[ ECOMMERCE IN NEW YORK ]
New York is where a large share of American fashion, beauty and media businesses are run, and its DTC scene reflects that: lots of brands, lots of launches, and shoppers who have seen every pop-up and promo code. A Shopify store here is judged against the best sites in the category, often by people who work in the industry.
The city is also a hard place to receive a parcel. A Manhattan Borough President report put deliveries at around 2.4 million packages a day across the five boroughs, with Manhattan taking the densest share, and the city has piloted shared parcel lockers and loading zones to cope. For a brand selling to New Yorkers, delivery instructions, pickup options and clear tracking matter as much as the product page.
We work with New York brands remotely, and the time difference works in your favor: our team builds while the city sleeps, so previews and test results are ready before your morning stand-up. That suits launch-heavy calendars, where a product drop, a Fashion Week moment or a press hit needs the site ready the day it lands. Our Shopify developers handle Shopify Plus builds and migrations, and our CRO and marketing teams handle what happens after launch.
[ KEY SECTORS ]
New York's fashion industry runs from design studios to Fashion Week. Apparel brands need strong size guidance, fit-related return reduction and collection launches that can handle a spike in traffic without breaking checkout.
Beauty brands here compete on content and trust. Shade finders, ingredient pages, sampling offers and Klaviyo replenishment flows usually move the numbers more than another homepage redesign.
Higher-ticket accessories benefit from Shop Pay Installments messaging, gift-wrapping options and clean product photography zoom. Gifting peaks around Valentine's Day and the holidays need landing pages ready weeks ahead.
New York food and beverage startups often sell subscriptions and bundles. Subscription setup, bundle builders and local delivery or pickup rules in Shopify are where we usually start.
[ SERVICES ]
One team for the build, the conversion work and the marketing that brings shoppers back.
[ WHAT WE PLAN FOR ]
Country-wide rules on tax, payments and shipping are covered on our United States page. These are the details specific to New York.
In New York City, clothing and footwear priced under $110 per item are exempt from state and city sales tax; above that the full 8.875% applies. Your Shopify tax settings need product tax codes set correctly so New York customers are not overcharged.
Many New Yorkers live in walk-ups or doorman buildings. Delivery-instruction fields at checkout, signature options for high-value orders and clear tracking emails reduce 'where is my order' tickets and lost-parcel claims.
New York Fashion Week runs in February and September, and many local brands time drops and PR around it. We plan theme changes, landing pages and load testing backwards from those dates.
New York audiences see a heavy volume of DTC ads. Creative testing at volume, fast landing pages and post-purchase retention matter more than broad targeting tweaks when acquisition is this competitive.
[ WORKING TOGETHER ]
A day in New York (EST), Monday to Friday
12am–2am & 4am–6am
1am–3am & 5am–7am in daylight saving time
Our team works from Pakistan (PKT, UTC+5, no daylight saving), which means our working day runs while the US is asleep. In practice that is useful: you brief us at the end of your day, and progress, previews and written updates are waiting when you start the next morning, on every US time zone. Live calls are the trade-off. Our meeting slots are 10:00–12:00 and 14:00–16:00 PKT, Monday to Friday. The afternoon slot falls at 4:00–6:00 a.m. Eastern in winter (5:00–7:00 a.m. in summer), so it suits early risers on the East Coast; for Central, Mountain and Pacific teams it lands even earlier, so most of our US work runs on async video walkthroughs, shared boards and daily written updates, with calls booked when a decision needs a conversation.
[ RELATED WORK ]
Shopify projects for brands selling to customers in United States and beyond.
01A premium, high-converting web experience for HeyBuddy built to explain the product clearly and turn curious pet parents into customers.
02A luxury skincare storefront that pairs science-led products with an elegant, editorial shopping experience built for confidence and trust.
03A bright, story-driven home for The Glo Companies, bringing five sensory-play brands, wholesale and fulfillment together on one Shopify site.
04A playful, high-energy storefront for Moo'd Up's better-for-you chocolate milk mix, built to make nutrition feel fun and subscriptions effortless.
[ FAQ ]
What New York brands ask us before starting a Shopify project.
[ LET'S TALK ]
Tell us about your store, your customers and where you want it to go. We'll come back with clear next steps and a project scope.