01- Pet Care
- Shopify
- 6 weeks
HeyBuddy
A premium, high-converting web experience for HeyBuddy built to explain the product clearly and turn curious pet parents into customers.
The Active Solutions[ SHOPIFY & DTC GROWTH ]
- Design.
- Build.
- Grow.
000%
Melbourne's DTC scene runs on fashion, design, coffee culture and purpose-led brands. Your Shopify store should look the part and still convert.
[ SHOPIFY AGENCY · MELBOURNE · VICTORIA · AUSTRALIA ]
[ ECOMMERCE IN MELBOURNE ]
Melbourne added more people than any other Australian city in 2024–25, about 105,000, taking Greater Melbourne to roughly 5.44 million residents according to the ABS. It also has a long-standing claim to being the country's fashion capital: the City of Melbourne owns and runs Melbourne Fashion Week to position the city that way, and Victoria's creative industries are a significant part of the state economy.
The city's DTC story often starts small and specific. Frank Body was founded in Melbourne in 2013 after café customers asked for used coffee grounds to take home, and Who Gives A Crap began in Melbourne as a toilet paper brand with a social mission. Both show the pattern well: a strong idea, a distinctive voice and a direct relationship with customers, built online rather than through department store shelves.
That shapes what a Melbourne brand needs from a Shopify agency. Design matters, because the audience notices. But the store also has to handle the less glamorous work: subscriptions that don't frustrate people, wholesale alongside retail, seasonal drops that don't break inventory, and email that sounds like the brand. Our Shopify developers and retention team build for both sides, on Shopify or Shopify Plus.
[ KEY SECTORS ]
[ SERVICES ]
One team for the build, the conversion work and the marketing that brings shoppers back.
[ WHAT WE PLAN FOR ]
Country-wide rules on tax, payments and shipping are covered on our Australia page. These are the details specific to Melbourne.
[ WORKING TOGETHER ]
Our team works on Pakistan time (PKT, UTC+5), and our meeting slots are 10:00–12:00 and 14:00–16:00 PKT, Monday to Friday. In Australia those land in the afternoon and evening. Perth (AWST, no daylight saving) gets the easiest fit: 1–3pm and 5–7pm all year. Brisbane sees 3–5pm and 7–9pm year-round. Sydney and Melbourne get 3–5pm and 7–9pm in winter, moving to 4–6pm and 8–10pm under daylight saving from October to April, and Adelaide sits half an hour behind them (2:30–4:30pm and 6:30–8:30pm in winter, 3:30–5:30pm and 7:30–9:30pm in summer). Most projects use the earlier slot for calls and leave the rest to async updates, Loom walkthroughs and a shared board, so work moves while you're asleep and is waiting for review the next morning.
Live call times, Melbourne time (Mon–Fri)
3pm–5pm & 7pm–9pm
4pm–6pm & 8pm–10pm in daylight saving time
Written updates every working day, with a shared project board you can check any time.
Book a call in your time zone[ RELATED WORK ]
Shopify projects for brands selling to customers in Australia and beyond.
01A premium, high-converting web experience for HeyBuddy built to explain the product clearly and turn curious pet parents into customers.
02A luxury skincare storefront that pairs science-led products with an elegant, editorial shopping experience built for confidence and trust.
03A bright, story-driven home for The Glo Companies, bringing five sensory-play brands, wholesale and fulfillment together on one Shopify site.
[ MORE IN AUSTRALIA ]
[ FAQ ]
What Melbourne brands ask us before starting a Shopify project.
Yes, with the right setup. We build pre-order and waitlist options, scheduled collection launches, and inventory rules that stop overselling when a drop sells fast. Klaviyo back-in-stock and early-access flows reward your list, and on Shopify Plus we can add checkout rules for launch day, such as limiting quantities per customer to keep stock with real buyers.
Usually, yes. Shopify's B2B features, fullest on Shopify Plus, give wholesale customers their own price lists, payment terms and minimum quantities while retail shoppers see standard pricing. Inventory stays in one place, so a café order and a website order draw from the same stock. We set up the company accounts, catalogues and ordering pages around how your stockists actually buy.
Make them easy to change: skip, pause, swap and cancel from the customer account, with clear reminders before each charge. That builds trust, and it also lines up with Australia's ban on subscription traps, which takes effect on 1 July 2027. We set up the subscription app, the portal and Klaviyo flows that win back lapsed subscribers.
Yes. Through our white label Shopify development service we can work behind your studio as their build team, or collaborate openly with the brand and the studio together. Either way we take the approved designs into a fast, maintainable Shopify theme and handle the apps, integrations and testing, so the studio can keep its focus on the creative work.
[ LET'S TALK ]
Tell us about your store, your customers and where you want it to go. We'll come back with clear next steps and a project scope.