[ CASE STUDY · SENSORY PLAY & WELLNESS ]
The Glo Companies started as a Mississippi State classroom project and grew into a family of brands (Glo Pals, Glo Cubes, Light-Up Library, MEAVIA and Glo Fulfillment) that, by the brand's own count, has sold more than 10 million products in 60+ countries. The site had to tell that story and serve wholesale partners at the same time.

[ THE CHALLENGE ]
Glo is far more than a toy company: it designs sensory products, runs a 50,000 sq ft fulfillment operation and builds software for B2B partners. Visitors arrive as parents, retailers, distributors, press or job seekers, and each needs a different door.
Every brand has its own personality, from glowing bath-time Pals to light-up drink cubes, but they had to sit together under one recognisable Glo identity, with wholesale buyers one click from their login.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
We mapped every audience (families, retailers, distributors, press, candidates) and what each needs from the site.
Glo's playful colours, rounded type and oversized headings turned into reusable, brand-tinted sections.
A Shopify Plus site with brand hub pages, a wholesale login and a 169-product catalogue behind it.
Press, stats and process sections the team updates themselves as the company grows.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.



[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify Plus build, redesign or migration? Tell us where your store is today and where you want it to go.