The Active Solutions[ SHOPIFY & DTC GROWTH ]
- Design.
- Build.
- Grow.
000%
[ CASE STUDY · FOOD & BEVERAGE ]
Moo'd Up is a dairy-free chocolate milk mix with 10g of protein and just 3g of sugar per serving, made for kids and grown-ups alike. The store had to make the nutrition story instantly clear, feel as fun as the brand, and turn a first bag into a habit.
[ THE CHALLENGE ]
'Healthy chocolate milk' sounds too good to be true. Moo'd Up needed shoppers to believe the numbers (10g protein, 3g sugar, 15+ vitamins and minerals) and still feel the nostalgia of a childhood treat.
With a small range (chocolate, strawberry and a new hot cocoa, plus merch), every visit had to lead to one confident purchase, and repeat orders had to happen without effort.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
We framed the product as chocolate milk, all grown up: nostalgic taste with real benefits.
A purple, character-led system with big type, floating product shots and playful motion.
Shopify templates for a focused bundle funnel, subscriptions, reviews and a store locator.
Comparison, guarantee and customer stories placed to answer doubts right before checkout.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.
[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify build, redesign or migration? Tell us where your store is today and where you want it to go.
