[ CASE STUDY · PET CARE ]
HeyBuddy's smart pet tag pairs hardware with an app. The storefront had to make a new product category feel simple, trustworthy and worth buying in a few scrolls.
[ THE CHALLENGE ]
A smart pet tag is a new idea for most shoppers. Visitors needed to understand what the tag does, how the app works with it and why it beats a regular ID tag, all before their attention moved on.
Most traffic came from social ads on mobile, so the story had to land on a small screen in seconds.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
We distilled the product into one idea, the world's smartest pet tag, and built every section around proving it.
A bright, playful system with real app screens and happy pets, so the product feels tangible before purchase.
Mobile-first Shopify Plus templates with lightweight animation and fast-loading product imagery.
Bundles, add-ons and clear shipping messaging were tested and refined after launch.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.



[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify Plus build, redesign or migration? Tell us where your store is today and where you want it to go.