The Active Solutions[ SHOPIFY & DTC GROWTH ]
- Design.
- Build.
- Grow.
000%
[ CASE STUDY · FITNESS & RECOVERY ]
ThermoLab sells premium recovery equipment backed by serious engineering. The store needed to explain that depth without slowing shoppers down, and to turn high-consideration visits into qualified enquiries.
[ THE CHALLENGE ]
ThermoLab's infrared and recovery products are considered purchases. Buyers want to understand the science, compare options and talk to someone before spending, but the previous store treated every product like an impulse buy.
Technical information was buried, trust signals were scattered, and there was no clear route for shoppers who wanted expert advice before ordering.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
We mapped the questions buyers ask before purchasing recovery equipment and where they dropped out of the old journey.
Product pages were restructured around benefits, specifications and proof, in the order shoppers need them.
A custom Shopify Plus theme with reusable sections, so ThermoLab's team can publish new products and campaigns themselves.
We launched, then refined page speed, trust messaging and the consultation flow based on how visitors used it.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.
[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify Plus build, redesign or migration? Tell us where your store is today and where you want it to go.
